Innovation

In order to survive in today’s rapidly changing competitive environment, our companies must constantly change and renew their products, services and production methods. This replacement and renewal process is called “innovation”.

Continuity

Innovation covers all processes carried out to develop a new or improved product, service or production method and to make it commercially viable. Developing new or improved product, service or production method arises from new thinking. Innovation is a continuous activity. For this reason, these ideas and their results, which are put forward, developed and made operational, and eventually marketed in a way that will give the company a competitive power, should be repeatedly evaluated and used by disseminating them for new returns. New ideas to be born in this way lead to new innovation activities.